Why Does Custom Photography Cost More?

Article written by: Marianne Drenthe

The digital revolution has brought amazing flexibility and ability to control various factors during the image taking and making process. Photographers, the hobbyist, the professional, the amateur all benefit from this ability to manipulate pixels. However, with flexibility comes a price. Digital camera equipment is still considerably more expensive when you factor in its' lifespan, the need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into creating a work of photographic art. We all know that you can go to the local Walgreen's and pay a $1.99 for a print – as a client you may wonder why you may pay upwards of $50, $70, $90 for a custom photography print. Photographers hear this statement every once in awhile:

"How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at x store?"

The truth of the matter is the answer to this question is multifaceted. Much of the cost of a photographic print produced by a professional photographer has a lot to do with the time, equipment costs, artistic vision and reputation of the photographer not to mention expertise and the usual costs of running a legitimate business. The cost of TIME Approaching it from a time standpoint, let's imagine that you have hired a photographer who has work that you love. This photographer is traveling an hour to your destination to photograph your session. Here is an example of a time break down:

booking time: 30 minutes to one hour (client contact time + paperwork)
pre-session prep time (30 mins – 1 hour, includes equipment and back up equipment checks + vehicle checks)
one hour travel time TO session
15-30 minutes prep time at client's home
90 minutes-2 hours with client photographing subject
one hour travel time FROM session
30-45 minutes uploading time from digital cards from camera to computer
30-45 minutes time spent backing up the original images
2-5 hours editing time to present you with a diverse gallery of edited images
1 hour prep time getting ready for ordering
1-2 hours time with client for ordering images
1 hour sorting through and checking order
30 minutes-1 hour prep time for delivery
30 minutes-1 hour getting order shipped
any additional phone time or time needed for add on ordering, shipment issues, quality issues

In this example, the time spent per client can range from just under 13 hours to 19 hours – dependent on the photographer's level of service. This is time dedicated only to ONE session. When the photographer charges $150-$300 for the photo shoot (aka SESSION FEE) you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.

The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family's most precious investment.